Print as luxury good

I’ve said before that the long-term future for printed news will be upscale, made for people willing to pay for the experience of paper. Sort of the way vinyl records hang on for a subset of audiophiles.

Evidence emerged today with the news that Newsweek plans a return to print:

[Newsweek editor Jim] Impoco said Newsweek’s return can succeed by shifting from a model where advertisers subsidize low subscription prices to one where readers foot the bills, an approach he compared to The Economist.

Newsweek Reviving Weekly Print Edition | Media – Advertising Age

Of course, the Economist has a good bit of advertising in its pages. If Newsweek is serious about getting subscribers to pay for journalism, the magazine is not going to be cheap. And that means the journalism will have to be worth paying for.

Advertisements

One thought on “Print as luxury good

  1. Pingback: As I’ve said . . . | First things

Says you:

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s